We have marketing activity, but no clear marketing direction.
Fractional leadership
Senior marketing leadership, when you need it.
Get experienced marketing leadership without building a full-time executive function. We step in where direction, alignment and momentum are needed most.
The role
Direction before activity.
Fractional marketing leadership is about bringing clarity, structure and senior thinking to your marketing function. We focus on the bigger picture — aligning marketing with your commercial goals, sharpening your positioning, and setting the right priorities — so that activity delivers real impact.
It’s not about doing more marketing. It’s about doing the right marketing, for the right reasons, in a way that supports sustainable growth.
Typical situations
The CEO is effectively running marketing on top of everything else.
We have junior or specialist marketing resources, but nobody senior to lead them.
We are not ready to hire a full-time Head of Marketing, but we need that level of thinking.
The case for fractional leadership
When fractional leadership makes sense.
Many growing B2B businesses reach a point where marketing matters more, but a full-time senior hire isn’t yet practical. Fractional leadership gives you experienced direction, without the long-term commitment, so you can build momentum and make confident decisions at the right time.
Three levels of involvement
Fractional Advisor
- Best for
- Early-stage guidance or a specific challenge
- Typical involvement
- Ad hoc / part-time
- Role
- Trusted sounding board, strategic input
- Engagement
- Flexible, based on need
Fractional Marketing Lead
- Best for
- Growing businesses that need direction and structure
- Typical involvement
- Regular part-time (e.g. 1–2 days per week)
- Role
- Lead, plan and connect the marketing function
- Engagement
- Ongoing, with clear objectives
Fractional Head of Marketing
- Best for
- Established businesses needing end-to-end leadership
- Typical involvement
- Substantial part-time (e.g. 2–3 days per week)
- Role
- Full marketing leadership, including team, strategy and execution oversight
- Engagement
- Ongoing, longer-term partnership
Let’s talk
Need senior marketing direction, but not a full-time hire?
You do not need to know which service you need. Tell us what the business is trying to achieve, where the uncertainty is and what is making the decision difficult. We can start there.